"WOD," "Box," "Iniquus"? "AMRAP," "MET-CON"? Whitney defines all of these terms and more, providing a great overview of crossfit and what makes this Crofton gym a great place to workout.
Had a great chat with Whitney Bowles of CrossFit Iniquus, also known as CFI. For those who might not have previous knowledge of CrossFit, Whitney does a great job of dispelling some of the stereotypes. CrossFit gets a bad rep for being incredibly competitive and a sometimes unwelcoming (to newbies) fitness program. As you will see during today’s chat, this is not the case at CFI. I hope you enjoy listening to the conversation as much as I enjoyed having it! Be sure to check out CFI if you are looking to try something new in your workout regimen.
Tell Us a Little About Yourself
How did the idea for your business come about?
My husband used CrossFit for off-ice training when he played in the Southern Professional Hockey League in Georgia. I got involved shortly after when he finally convinced me to try a class. When we moved to Maryland, we decided to start our own box.
What motivates you?
Seeing all walks of life find the time to workout and live a healthy lifestyle. I've seen clients with arthritis learn to squat again, pregnant women staying active for a healthy baby, sufferers of PTSD find a sense of calm and clarity, athletes excel in their sport, morbidly obese lose weight for the first time in years, busy parents inspiring their children to live fit lives, and a workaholic ease depression. This is an inspiring industry and it motivates me every single day to stay active and make our business a friendly place of escape to becoming a better you.
How do you define success?
Seeing the progress of our members. Having the same people walk in our doors day after day because they thoroughly enjoy being a part of our CFI family.
If you could talk to one person from history, who would it be?
Why that person?
My dad passed when I was 10 years old. I would love to know what he thought of our gym, and see him work out here will us like I get to see so many other's parents do.
Who has been your greatest inspiration?
May sound cheesy, but my husband is a huge inspiration to me. He never makes excuses. He has taught me that working out and eating healthy is an everyday lifestyle. He has never swayed from his dedication and commitment to healthy living. He never brags or boasts about his talents. He works his ass off every single day to make sure our members are motivated and engaged. He never complains about waking up at 5am to coach, working 9-5, and then coaching again until 8:00pm at night.
He truly cares about every person who comes in our gym. I think the best quote that describes my husband is "Well done is better than well said."
What has been your most satisfying moment in business?
Having 80% of our members show up for our annual event, MURPH, in honor of fallen hero and Navy Seal, Michael Murphy.
When we hit our original member capacity of 80. Now we have 130 members. It feels good to know people like your product and continue to spread the word about our box
In one word, characterize your life as a small business owner.
Where do you see yourself and your business in 10 years? 20 years?
How about 1-2 years? In a larger space.
In 10 years its hard to believe we will have a 10 year old. Maybe they will be a CrossFit prodigy.
Will we be drinking coffee or cocktails?